Ad Quality Policy

1. PURPOSE, SCOPE AND APPLICATION 

1.1. This Ad Quality Policy (the “Policy”) establishes the minimum quality, safety, transparency, compliance and technical requirements applicable to advertising submitted to, transmitted through or served by any programmatic advertising platform, technology or service operated, provided or managed by Streamads C Corp (“StreamAds”), including its demand-side platforms (“DSPs”), supply-side platforms (“SSPs”), ad exchanges and related services (collectively, the “Services”). 

1.2. The purpose of this Policy is to reduce the risk of, and enable StreamAds to prevent, detect and address, unlawful, misleading, harmful, malicious, fraudulent or technically non-compliant advertising, and to promote a safe, transparent and reliable programmatic advertising ecosystem for users, publishers, inventory providers and other participants. 

1.3. This Policy applies to any advertiser, agency, buyer, reseller, intermediary, platform, partner or other person or entity that submits, transmits, manages, purchases or serves advertising through the Services (each, a “Demand Partner”). It applies to all advertisements, creatives, assets, tags, code, tracking technologies, landing pages, destination URLs, products, services, offers, data and other related materials submitted or made available through the Services (collectively, the “Advertising Materials”), regardless of their format, device, channel, placement or territory, including display, native, video, connected television, digital out-of-home and audio advertising. 

1.4. Each Demand Partner shall comply with this Policy and shall ensure compliance by its advertisers, agencies, clients, affiliates, subcontractors, third-party ad servers and any other persons acting on its behalf or whose Advertising Materials are submitted through its account. The Demand Partner shall remain responsible to StreamAds for their acts and omissions as if they were its own. 

1.5. Compliance with this Policy is a condition of accessing and using the Services and of submitting or serving Advertising Materials through them. This Policy supplements any agreement entered into between StreamAds and the relevant Demand Partner. In the event of any conflict, the applicable agreement shall prevail unless it expressly provides otherwise. 

1.6. Compliance with this Policy does not relieve any Demand Partner from its obligation to comply with all applicable laws and regulations or with any additional requirements applicable to particular inventory, formats, categories or territories that are communicated through the Services or otherwise notified by StreamAds. 

2. DEMAND PARTNER RESPONSIBILITIES 

2.1. As between StreamAds and the Demand Partner, the Demand Partner shall be solely responsible for all Advertising Materials submitted to or made available through the Services, including their content, safety, accuracy, legality, targeting and technical operation, as well as for the products, services, offers and landing pages promoted through them. 

2.2. Each Demand Partner shall ensure that all Advertising Materials: 

1. comply with this Policy, all applicable laws and regulations in each territory in which they are targeted or served, and any applicable industry standards or inventory-specific requirements communicated by StreamAds; 

2. have been submitted on behalf of a duly identified and legitimate advertiser offering lawful products or services; 

3. are covered by all rights, licences, consents, permissions, clearances, registrations and regulatory approvals required for their creation, use, distribution and display; 

4. contain claims, descriptions, prices, promotions and other representations that are accurate, appropriately substantiated and not false, misleading or deceptive; 

5. accurately identify the advertiser, destination domain, landing page, content category, creative identifier and any other information required by StreamAds, without concealing, falsifying or misrepresenting the origin, nature or destination of the Advertising Materials; 

6. have been appropriately reviewed and tested before submission, including through reasonable technical and security controls designed to detect malware, unauthorized redirects, deceptive functionality and other violations of this Policy; and 

7. remain compliant throughout the entire period during which they are made available through the Services. 

 2.3. The Demand Partner shall maintain records reasonably sufficient to demonstrate compliance with this Policy, including evidence of the advertiser’s identity, applicable licences or approvals, substantiation of advertising claims and the review of Advertising Materials. Such records shall be provided to StreamAds upon reasonable request and within the timeframe specified by StreamAds where necessary to investigate an incident or respond to a request from an inventory provider, regulator or other competent third party. 

2.4. If a Demand Partner becomes aware of, or reasonably suspects, any breach of this Policy, security incident, unauthorized alteration or unlawful activity affecting any Advertising Materials, it shall immediately notify StreamAds, suspend or withdraw the affected Advertising Materials where reasonably possible, take all necessary remedial measures and cooperate fully with StreamAds in the investigation and resolution of the incident. 

2.5. Any review, scanning, classification, approval, acceptance or delivery of Advertising Materials by StreamAds or its service providers shall not constitute an endorsement or confirmation of their compliance with this Policy or applicable law. Neither such actions nor any failure to identify a violation shall relieve the Demand Partner of its responsibilities, limit StreamAds’ rights or prevent StreamAds from subsequently rejecting, suspending or removing the relevant Advertising Materials. 

3. PROHIBITED AND RESTRICTED ADVERTISING CONTENT 

3.1. Demand Partners shall not submit, transmit or serve any Advertising Materials that contain, promote, facilitate, enable or link, directly or indirectly, to: 

1. any product, service, content or activity that is unlawful in any territory in which the Advertising Materials are targeted or served, or that is intended to circumvent applicable laws, regulatory requirements or enforcement measures; 

2. fraudulent, deceptive or abusive practices, including scams, phishing, impersonation, pyramid or Ponzi schemes, fabricated endorsements, misleading business opportunities or offers designed to obtain money, credentials or personal information through deception; 

3. malware, spyware, ransomware, viruses, malicious code, unauthorized software, credential theft, hacking tools or any product or service intended to compromise or circumvent the security of a device, system, network or account; 

4. counterfeit, pirated, stolen or unlawfully obtained goods or services, or content that infringes or misappropriates intellectual property, privacy, publicity, image or other third-party rights; 

5. hate speech, unlawful discrimination, harassment, threats or content that promotes hostility or violence against any person or group on the basis of race, ethnicity, nationality, religion, disability, sex, gender, sexual orientation or any other protected characteristic; 

6. terrorism, violent extremism, organized criminal activity or organizations engaged in or supporting such conduct; 

7. child sexual abuse or exploitation, human trafficking, non-consensual intimate content or any other content that sexually exploits, endangers or abuses minors or vulnerable persons; 

8. pornography, sexual services or other explicit or exploitative sexual content; 

9. illegal drugs, unlawfully marketed controlled substances or products intended to facilitate the consumption or distribution of illegal drugs; 

10. weapons, explosives or other products or services designed to cause physical harm, except where expressly approved in advance by StreamAds and lawfully advertised in the relevant territory; 

11. content that promotes or encourages suicide, self-harm, serious violence or inherently dangerous activities without appropriate safeguards; or 

12. any other content that StreamAds reasonably determines to present a material legal, security, reputational or user-safety risk. 

3.2. The following categories may only be advertised with StreamAds’ prior written approval and subject to any conditions, limitations or additional review requirements imposed by StreamAds: 

1. alcoholic beverages; 

2. gambling, betting, lotteries, sweepstakes, fantasy sports or games involving money or items of monetary value; 

3. financial products or services, including consumer credit, debt relief, investments, trading services, cryptocurrencies and other digital assets; 

4. medicinal products, medical devices, healthcare services, dietary supplements, weight-loss products, cosmetic procedures or other products involving health-related claims; 

5. tobacco, nicotine, vaping, cannabis, cannabidiol or similar regulated products; 

6. dating services, sexual wellness products or other non-explicit adult-oriented products or services; 

7. political, electoral, referendum-related, public-policy or issue-based advertising; 

8. weapons or related products that are lawful in the relevant territory; and 

9. any other regulated, age-restricted, high-risk or inventory-sensitive category designated by StreamAds. 

3.3. Approval of Restricted Content may be made subject to advertiser verification, documentary evidence of licences or regulatory authorizations, age and geographic targeting restrictions, mandatory disclosures, specific creative or landing-page requirements and any other safeguards considered appropriate by StreamAds. 

Any approval shall be limited to the specific advertiser, campaign, territory, format and period authorized by StreamAds. It shall not constitute a general or permanent authorization and may be modified or withdrawn where necessary to comply with applicable law, this Policy or the requirements of an inventory provider. 

3.4. Unless StreamAds expressly enables such advertising through a dedicated compliance process and confirms its approval in writing, political advertising targeted to or served in the European Union is prohibited. 

3.5. The categories set out in this Section are non-exhaustive. StreamAds may reject, restrict or impose additional conditions on any Advertising Materials where reasonably necessary to protect users, publishers, inventory providers, the Services or the integrity of the programmatic advertising ecosystem. Technical acceptance or delivery of Restricted Content shall not constitute the approval required under this Section. 

4. PROHIBITED AD BEHAVIOURS AND TECHNICAL PRACTICES 

4.1. Neither a Demand Partner nor any Advertising Materials, tags, code, third-party components or destination pages used by it may engage in, cause, enable or facilitate any of the following practices: 

1. installing, executing, downloading or transmitting malware, spyware, unauthorized software or other malicious or harmful code, exploiting security vulnerabilities, altering device or browser settings, or accessing systems or information without authorization; 

2. redirecting a user to another website, application, app store or destination without a deliberate and affirmative user action, including through forced redirects, automatic navigation or unauthorized redirect chains; 

3. initiating downloads, application installations, subscriptions, purchases, telephone calls, text messages, calendar entries or other actions without the user’s informed and affirmative consent; 

4. generating pop-ups, pop-unders, new browser windows, overlays, interstitials or expanding creatives except where expressly permitted by the applicable format and inventory requirements and, where appropriate, initiated by the user;  

5. preventing or materially obstructing a user from closing an advertisement, returning to the previous page, navigating away from a destination or otherwise exercising control over their browsing or viewing experience; 

6. imitating operating-system, browser, publisher or application interfaces, including through false warnings, deceptive buttons, misleading notifications, fake close controls or click areas that do not accurately indicate the result of the user’s interaction; 

7. ad stacking, pixel stuffing, rendering advertisements in hidden, off-screen, zero-opacity or otherwise non-viewable areas, misrepresenting the size or format of a placement, or serving multiple advertisements within a single opportunity without authorization; 

8. video stuffing, including serving multiple video advertisements within a single opportunity other than through an expressly supported ad pod, or rendering video advertisements in hidden, background, off-screen or otherwise non-viewable players; 

9. automatically generating, falsifying or manipulating impressions, clicks, conversions, engagement, completion rates, viewability or other measurement data, including through clickjacking, automatic or hidden interactions or interference with measurement technologies; 

10. automatically refreshing, reloading or repeatedly serving Advertising Materials, except where expressly supported and authorized by the applicable inventory and technical specifications; 

11. playing audio in placements where audio is not expected or permitted, using excessive flashing or animation, or consuming unreasonable amounts of processing capacity, memory, battery, bandwidth or other device resources; 

12. circumventing or attempting to circumvent security controls, sandboxing, scanning, review, verification, measurement or enforcement systems, including through cloaking, obfuscated code or differential content delivery; 

13. collecting, accessing, using or transmitting personal data or device information beyond what has been properly disclosed, lawfully authorized and reasonably necessary for the approved advertising purpose; or 

14. loading undeclared domains, resources or third-party services, or otherwise materially altering the advertiser, content, functionality or destination of the Advertising Materials after submission. 

4.2. A single creative identifier shall not be used for materially different Advertising Materials. Creative rotation, dynamic creative optimization or other mechanisms capable of changing the content or destination of an advertisement may only be used where: 

1. the functionality has been accurately disclosed to and, where required, approved by StreamAds; 

2. all possible variants comply with this Policy; 

3. the advertiser, destination domain, content category and other required information remain accurately declared; and 

4. each materially different variant is separately identifiable where required by StreamAds or the applicable technical specifications. 

4.3. Unless StreamAds has expressly approved a dynamic or rotating creative arrangement, any material modification made after submission or approval shall be treated as a new Advertising Material and must be resubmitted for review. Material modifications include changes to the advertiser, promoted product or service, imagery, claims, executable code, destination, tracking technologies or third-party calls. 

4.4. Demand Partners shall remain responsible for all conduct originating from their Advertising Materials, including conduct caused by third-party ad servers, vendors, scripts, tags, redirect chains or other technical providers. Upon StreamAds’ request, the Demand Partner shall immediately disable the affected functionality, third-party component or Advertising Materials and provide all information reasonably required to investigate the relevant conduct. 

5. CREATIVE, LANDING PAGE AND TECHNICAL REQUIREMENTS 

5.1. All Advertising Materials shall comply with the technical requirements applicable to the relevant format, placement, device and inventory, as communicated through the Services, the applicable bid request, integration documentation or otherwise by StreamAds. Such requirements may include supported file types, dimensions, duration, weight, bitrate, codecs, tag structures, protocols, response times, tracking methods and industry standards. 

StreamAds may reject or suspend any Advertising Materials that are incompatible with the Services, adversely affect their performance or security, or fail to comply with the applicable technical or inventory-specific requirements. 

5.2. Advertising Materials shall: 

1. be complete, functional and capable of rendering and operating as intended in the relevant environment; 

2. be legible and of sufficient visual or audio quality, without blank, corrupted, distorted, truncated or materially defective elements; 

3. include all disclosures, qualifications, warnings and other information required by applicable law or reasonably necessary to avoid misleading users; 

4. use calls to action, buttons and interactive elements that accurately describe the action or destination resulting from the user’s interaction; 

5. remain within the boundaries and functionality of the relevant placement and not obstruct publisher content or interfere with platform or device controls; and 

6. comply with any age-rating, content-rating, accessibility or format-specific labelling requirements applicable to the relevant inventory. 

5.3. Where Advertising Materials direct users to a landing page or other destination, that destination shall: 

1. be functional, accessible and reasonably compatible with the devices, browsers and territories targeted by the campaign; 

2. be controlled by or legitimately associated with the identified advertiser; 

3. be materially consistent with the content, advertiser, product, service, offer and call to action presented in the Advertising Materials; 

4. clearly disclose the identity of the advertiser and any material prices, conditions, limitations, subscription terms, recurring charges or other information necessary for users to understand the offer; 

5. use secure transmission protocols and not generate material security or browser warnings; 

6. comply with this Policy and not contain or initiate any prohibited content, behaviour, download, redirect, data collection or other functionality; and 

7. remain available and compliant throughout the campaign. 

The advertiser, destination domain or material content of a landing page shall not be changed during a campaign in a manner that would cause the Advertising Materials or the information previously provided to StreamAds to become inaccurate. Any such change must be disclosed to StreamAds and may require renewed review or approval. 

5.4. Third-party ad servers, tags, pixels, verification services, measurement technologies and other external components may only be used where technically supported by the Services and the relevant inventory and, where required by StreamAds, have been approved in advance. 

All third-party components and calls shall be accurately disclosed, use secure transmission protocols and comply with this Policy. StreamAds may reject, block or require the removal of any third-party technology that is unsupported, undeclared or presents a legal, privacy, security, performance or inventory-compatibility risk. 

Where technically applicable and supported, display creatives and tags shall be compatible with SafeFrame or any equivalent secure or sandboxed rendering requirements specified by StreamAds. No Advertising Materials may attempt to escape, disable or circumvent such controls. 

5.5. Video and audio Advertising Materials shall comply with the versions of VAST and any other relevant IAB Tech Lab standards supported by StreamAds and the applicable inventory. 

VAST responses and wrappers shall resolve correctly and within the technical limits communicated by StreamAds, without circular redirect chains, excessive nesting, incompatible media files or unsupported executable code. 

VPAID may not be used unless expressly approved by StreamAds for a specific legacy environment. Where applicable and supported, interactive functionality and measurement shall be implemented through current technologies such as SIMID and OMID or any successor standards accepted by StreamAds. 

5.6. References in this Policy to technical protocols or industry standards shall be understood as references to the versions supported by StreamAds and the relevant inventory from time to time. Technical acceptance or compatibility with the Services shall not, by itself, constitute confirmation that the Advertising Materials comply with this Policy. 

6. ADVERTISER TRANSPARENCY, CLASSIFICATION AND DATA 

6.1. Demand Partners shall provide StreamAds with complete, accurate, current and non-misleading information regarding each advertiser, campaign and Advertising Material. Such information shall be provided through the Services, the relevant bid response, account or campaign settings, integration documentation or any other method specified by StreamAds. 

Demand Partners shall not conceal or misrepresent the identity of an advertiser, the nature of the products or services promoted, the destination of an advertisement, the source of any Advertising Materials or their relationship with any advertiser, agency, reseller or other intermediary. 

6.2. Where applicable or requested by StreamAds, the Demand Partner shall provide: 

1. the advertiser’s legal name, trading name, brand and relevant contact information; 

2. the identity of the person or entity on whose behalf the advertisement is displayed and, where different and legally required, the person or entity that paid for it; 

3. the advertiser domain or domains, final destination URL and, where an application is promoted, the relevant application name, store URL and bundle or package identifier; 

4. the campaign identifier, creative identifier and any other identifier required to distinguish and trace the relevant Advertising Materials; 

5. an accurate description and classification of the products, services, offers and content being promoted; 

6. all applicable restricted-category, age-related, political-advertising or other regulatory declarations; 

7. the territories and audiences targeted by the campaign and any material targeting criteria required for legal or user-facing transparency purposes; 

8. any third-party ad servers, tracking technologies, verification services, dynamic creative functionality or other external components used in connection with the Advertising Materials; and 

9. any licences, registrations, certifications, disclosures or other information reasonably requested by StreamAds to verify compliance with this Policy. 

6.3. Demand Partners shall classify all Advertising Materials accurately using the IAB Tech Lab taxonomy supported by StreamAds or any other classification system specified for the relevant inventory. 

All categories materially applicable to the Advertising Materials shall be declared, including any sensitive, regulated or restricted category. Demand Partners shall not use generic, incomplete or inaccurate classifications to avoid review, filtering or blocking requirements. 

StreamAds may review, supplement or modify a classification where it reasonably considers it inaccurate or incomplete. Any such action shall not relieve the Demand Partner of its responsibility for the original classification or for compliance with this Policy. 

6.4. Demand Partners shall populate all mandatory and applicable fields in bid responses and other technical communications accurately and in accordance with the OpenRTB, AdCOM or other specifications supported by StreamAds. 

Without limitation: 

1. the advertiser domain field shall identify the actual advertiser domain and shall not be replaced with the domain of an ad server, intermediary or unrelated entity; 

2. each materially different creative shall use a distinct and traceable creative identifier, except where an approved dynamic creative arrangement expressly permits otherwise; 

3. creative, campaign, category, destination and restricted-content declarations shall remain consistent with the Advertising Materials actually served; and 

4. no field, identifier, domain or metadata may be falsified, masked, omitted or manipulated to circumvent review, blocking, reporting or enforcement controls. 

6.5. Demand Partners shall comply with StreamAds’ applicable privacy and data-protection requirements and shall accurately transmit, respect and act upon all consent, opt-out, do-not-sell or share, limited-ad-tracking, child-directed-treatment and other privacy or regulatory signals communicated through the Services. 

Where supported and applicable, this includes signals transmitted under the then-current versions of the IAB Europe Transparency and Consent Framework, the IAB Global Privacy Platform or any successor or equivalent framework accepted by StreamAds. 

Demand Partners shall not remove, override, alter, fabricate or disregard such signals. They shall not use targeting criteria, personal data or audience segments in a manner prohibited by applicable law, the relevant user choices or inventory-specific requirements, including restrictions concerning sensitive personal data and minors. 

6.6. StreamAds may require additional information or documentary evidence before accepting or continuing to serve any Advertising Materials. It may place a campaign or creative on hold while the relevant information is reviewed or verified. 

The Demand Partner shall promptly correct any information that becomes inaccurate or incomplete and shall notify StreamAds before implementing any material change affecting the advertiser, campaign, destination, classification or regulatory status of the Advertising Materials. 

The intentional submission or concealment of false, misleading or materially incomplete information shall constitute a serious violation of this Policy and may result in the measures established in Section 8. 

7. STREAMADS REVIEW, MONITORING AND SECURITY CONTROLS 

7.1. StreamAds maintains a risk-based advertising quality and security control framework combining automated technologies, specialized third-party services and human review. These controls are designed to identify Advertising Materials that may violate this Policy, applicable law or relevant inventory requirements before, during or after their delivery through the Services. 

Depending on the format, inventory and risk profile, such controls may include: 

1. malware, malvertising and security scanning; 

2. content analysis and classification; 

3. review of landing pages, destination domains and redirect behaviour; 

4. analysis of tags, scripts, third-party calls and ad-server chains; 

5. verification of advertiser, campaign, creative and category declarations; 

6. monitoring for unauthorized modifications, anomalous behaviour or attempts to circumvent review; 

7. automated or periodic rescanning of active Advertising Materials; and 

8. manual review, targeted investigation or periodic sampling. 

7.2. StreamAds may apply enhanced or prior review to Advertising Materials presenting a higher legal, technical, security or reputational risk, including: 

1. Advertising Materials submitted by new or previously inactive Demand Partners or advertisers; 

2. Restricted Content requiring prior approval under Section 3; 

3. Advertising Materials flagged by automated systems or third-party security providers; 

4. campaigns involving material creative, destination or targeting changes; 

5. Advertising Materials subject to complaints, security reports or previous violations; 

6. campaigns displaying unusual delivery, interaction or performance patterns; or 

7. Advertising Materials identified for review by an inventory provider, regulator or other competent third party. 

An automated alert may result in the Advertising Materials being provisionally blocked or placed on hold pending further review. Where appropriate, StreamAds may submit the relevant alert to human review before adopting a final enforcement decision. 

7.3. Where StreamAds identifies or reasonably suspects a legal, security, technical, user-safety or inventory-related risk, it may immediately quarantine, reject, pause, disable, restrict or remove the affected Advertising Materials while the matter is investigated. 

Where necessary to prevent or limit harm, such measures may be adopted without prior notice and may be based on information received from StreamAds’ security providers, inventory providers, auditors, regulators or other sources reasonably considered reliable. 

Interim protective measures do not require a final determination that a violation has occurred and are without prejudice to any further action available under Section 8. 

7.4. Where technically available, StreamAds may apply controls or blocking measures at any relevant level, including: 

1. Demand Partner or account; 

2. advertiser or brand; 

3. campaign; 

4. creative or creative identifier; 

5. advertiser domain, landing page or destination URL; 

6. tag, script, ad server or other third-party component; 

7. content category or business vertical; 

8. geographic territory, device, format or channel; or 

9. inventory source, publisher domain or application bundle. 

StreamAds may combine or extend such measures where reasonably necessary to contain the identified risk. 

7.5. Demand Partners shall cooperate promptly with any review or investigation conducted by StreamAds and shall provide the information, access, records, scan results or supporting documentation reasonably requested. 

A failure to cooperate, an unreasonable delay in responding or the provision of incomplete or misleading information may result in the affected Advertising Materials or account remaining suspended and may constitute an independent violation of this Policy. 

7.6. StreamAds’ controls are intended to reduce advertising quality and security risks but cannot guarantee that every violation, vulnerability or harmful behaviour will be identified or prevented. No scan, review, classification, approval or absence of an alert shall constitute a guarantee, certification or endorsement of any Advertising Materials, or relieve a Demand Partner of its obligations under this Policy. 

7.7. StreamAds may update its security tools, service providers, detection methods, review criteria, risk thresholds, sampling procedures and other internal controls without amending this Policy or providing prior notice, where reasonably necessary to respond to evolving threats, technologies, legal requirements or inventory standards. 

StreamAds may maintain records of scans, alerts, reviews, decisions and remedial measures for security, audit, certification and compliance purposes. Except where required by law or separately agreed, StreamAds shall not be required to disclose confidential detection methods, security rules, thresholds or vendor arrangements. 

8. STRIKE POLICY AND ENFORCEMENT 

8.1. Any act or omission that breaches this Policy shall constitute a “Violation”. A Violation committed by an advertiser, agency, client, affiliate, subcontractor, third-party ad server or any other person for whom a Demand Partner is responsible under Section 1.4 shall be treated as a Violation by that Demand Partner. 

A “Strike” is a formal enforcement record assigned by StreamAds in connection with one or more Violations. A Strike may be applied to the Demand Partner, account, advertiser, brand, campaign or other relevant level, depending on the origin, scope and severity of the Violation. 

In determining the appropriate response, StreamAds may consider: 

1. the nature, severity and duration of the Violation; 

2. whether the conduct was accidental, negligent, reckless or intentional; 

3. the actual or potential impact on users, publishers, inventory providers, StreamAds or third parties; 

4. whether the Violation was isolated, repeated, systematic or affected multiple campaigns or Advertising Materials; 

5. the Demand Partner’s compliance history; 

6. the speed, completeness and effectiveness of its response and remediation; 

7. any attempt to conceal, misrepresent or circumvent the relevant conduct; and 

8. any requirement or action imposed by an inventory provider, security provider, regulator or other competent third party. 

8.2. Subject to Section 8.3, StreamAds will generally apply the following progressive enforcement framework: 

1. Warning and Remediation Notice: For an isolated, non-severe and readily remediable first Violation, StreamAds may issue a written warning identifying the relevant issue and the corrective measures required. 

StreamAds may reject, pause or remove the affected Advertising Materials while remediation is pending. Any remediation period granted by StreamAds shall apply solely to the correction of the Violation and shall not entitle the Demand Partner to continue serving non-compliant Advertising Materials. 

2. Strike 1 – Temporary Suspension: StreamAds may issue a Strike 1 where: 

1. a Violation is repeated or continues after a warning; 

2. the Demand Partner fails to complete the required remediation within the specified period; or 

3. the Violation is sufficiently material to justify immediate escalation. 

A Strike 1 may result in temporary suspension of the affected Advertising Materials, campaign, advertiser or account, together with additional review, monitoring or corrective-action requirements. 

3. Strike 2 – Extended Suspension and Compliance Review: StreamAds may issue a Strike 2 where: 

1. a further or repeated Violation occurs following a Strike 1; 

2. the Demand Partner fails to comply with an agreed corrective-action plan; 

3. multiple Violations indicate inadequate internal controls; or 

4. the nature or impact of a Violation warrants escalation directly to this level. 

A Strike 2 may result in an extended suspension, account-wide restrictions, mandatory pre-approval of future Advertising Materials, enhanced monitoring, additional advertiser verification or a formal compliance review. 

4. Strike 3 – Permanent Suspension or Termination: StreamAds may issue a Strike 3 where: 

1. a further Violation occurs following a Strike 2; 

2. (ii) the Demand Partner demonstrates a persistent, systematic or deliberate pattern of non-compliance; 

3. previous remedial measures have proved ineffective; or 

4. a Severe Violation occurs. 

A Strike 3 may result in the permanent blocking of the relevant advertiser, brand or account, revocation of access to the Services or termination of the applicable commercial relationship in accordance with the relevant agreement. 

8.3. StreamAds is not required to apply the enforcement stages sequentially. It may proceed directly to any Strike level, including Strike 3, and may immediately suspend or terminate access to the Services where a Violation presents a material or imminent legal, security, fraud, privacy, user-safety, reputational or inventory risk. 

Severe Violations may include: 

1. malware, ransomware, phishing, credential theft or other malicious or unauthorized software or activity; 

2. intentional forced redirects, cloaking, click fraud, impression manipulation, domain spoofing or circumvention of security, review or measurement controls; 

3. child sexual abuse or exploitation, human trafficking, terrorism, violent extremism or other manifestly serious unlawful content or activity; 

4. deliberate concealment or falsification of an advertiser’s identity, Advertising Materials, destination, classification or regulatory status; 

5. unauthorized collection, use or disclosure of personal data presenting a material risk to users or StreamAds; 

6. intentional removal, manipulation or disregard of consent, opt-out, child-directed-treatment or other regulatory signals; 

7. continued delivery of non-compliant Advertising Materials after StreamAds has required their suspension or removal; 

8. refusal to cooperate with an urgent investigation or deliberate destruction or concealment of relevant evidence; 

9. an attempt to evade an existing suspension, restriction or Strike through another account, advertiser, domain, entity or intermediary; or 

10. any other conduct that StreamAds reasonably determines is likely to cause material harm or jeopardize its systems, certifications, legal compliance or relationships with inventory providers. 

8.4. StreamAds shall determine the scope and duration of each Strike based on the circumstances of the relevant Violation and may extend, reduce or remove a Strike where justified by subsequent conduct, remediation or additional information. 

Related Violations may be treated as a single incident or as separate Violations depending on whether they involve distinct advertisers, campaigns, Advertising Materials, underlying causes or deliberate acts. Repeated Violations may be taken into account even where they concern different advertisers or categories. 

Strikes and compliance history may be associated with the relevant Demand Partner, advertiser, brand, account, domain or other identifier and shall not be avoided by changing accounts, intermediaries or corporate structures. 

8.5. StreamAds may require a Demand Partner to complete one or more of the following measures before lifting a suspension or restoring access: 

1. removal or replacement of the affected Advertising Materials; 

2. submission of a written explanation or root-cause analysis; 

3. identification of all affected campaigns, creatives, destinations and advertisers; 

4. implementation of additional technical, security or approval controls; 

5. delivery of scan reports, licences, advertiser-verification records or other supporting evidence; 

6. completion of a corrective-action plan within a specified period; or 

7. acceptance of enhanced monitoring, restricted access or prior approval requirements. 

Completion of remedial measures shall not automatically entitle a Demand Partner to reinstatement. StreamAds may maintain any restriction where it reasonably considers that the relevant risk has not been adequately resolved. 

8.6. Where reasonably practicable, StreamAds will notify the Demand Partner of any Strike, the principal grounds for the decision, the measures imposed and any applicable remediation or response period. 

StreamAds may limit the information disclosed where necessary to protect users, confidential detection methods, security systems, inventory providers, legal investigations or third-party rights. 

The Demand Partner may submit relevant information or evidence within the period specified in the notice and request that StreamAds reconsider its decision. Such request shall not suspend the relevant protective or enforcement measures. StreamAds may confirm, modify or withdraw its decision after reviewing the information available. 

8.7. The measures described in this Section are cumulative and without prejudice to any other rights or remedies available to StreamAds under the applicable agreement or law. 

To the extent permitted by the applicable agreement, StreamAds may also withhold, reverse, offset or recover amounts attributable to non-compliant Advertising Materials, including refunds, credits, chargebacks, penalties or reasonable remediation costs imposed on or incurred by StreamAds as a result of the relevant Violation. 

No failure or delay by StreamAds in identifying a Violation, issuing a Strike or exercising any right shall constitute a waiver or prevent subsequent enforcement. 

9. INVENTORY PARTNER REQUIREMENTS 

9.1. The Services may provide access to advertising inventory owned, operated, supplied or controlled by third-party publishers, application developers, broadcasters, digital out-of-home operators, supply-side platforms, ad exchanges or other inventory providers (collectively, “Inventory Partners”). 

Each Inventory Partner may establish additional policies, restrictions, technical specifications, brand-safety standards or other requirements applicable to the use of its inventory (“Inventory Requirements”). 

9.2. Demand Partners are independently responsible for identifying, reviewing and complying with all Inventory Requirements applicable to any inventory on which they elect to bid or through which they serve Advertising Materials. 

This obligation applies whether the relevant Inventory Requirements are: 

1. included in a bid request, deal terms, platform settings, integration documentation or other technical communication; 

2. published on StreamAds’ website or platform; 

3. published or otherwise made available by the relevant Inventory Partner; or 

4. otherwise applicable to the relevant inventory, placement, format or territory. 

Applicable Inventory Requirements are incorporated into this Policy by reference solely in relation to the affected inventory. StreamAds shall have no obligation to identify, reproduce, summarize, monitor or individually notify Demand Partners of such requirements or any changes made to them. 

A Demand Partner may not rely on a lack of individual notice or actual knowledge as justification for failing to comply with Inventory Requirements that are publicly available or otherwise applicable to inventory used by that Demand Partner. 

9.3. Demand Partners shall comply with all applicable Inventory Requirements, including: 

1. blocked or restricted content categories, advertisers, brands, domains, applications, products or services; 

2. permitted creative formats, attributes, sizes, durations and technical standards; 

3. geographic, age-related, audience or placement restrictions; 

4. privacy, consent, data-use and measurement requirements; 

5. brand-safety and brand-suitability standards; 

6. legal or regulatory restrictions applicable to particular inventory or territories; and 

7. conditions associated with private marketplace transactions, curated deals or other inventory-specific arrangements. 

Demand Partners shall not submit a bid or serve Advertising Materials where the relevant Advertising Materials do not comply with the applicable Inventory Requirements. 

9.4. Where an Inventory Requirement is more restrictive than this Policy, the more restrictive requirement shall apply in relation to the affected inventory. 

Approval or acceptance of Advertising Materials by StreamAds or one Inventory Partner shall not imply that those Advertising Materials are eligible to be served through any other Inventory Partner, placement, format or territory. 

If an Inventory Requirement is incompatible with a campaign or cannot be satisfied, StreamAds may restrict or withdraw access to the affected inventory without preventing the Demand Partner from using other compatible inventory available through the Services. 

9.5. Inventory Partners may reject or remove Advertising Materials, restrict access to their inventory, request additional information, invalidate affected transactions or impose other measures in accordance with their applicable policies and agreements. 

StreamAds may implement or give effect to any such decision or request, including by blocking Advertising Materials or restricting access to the relevant inventory, without being required to independently reproduce or verify the Inventory Partner’s underlying review. 

Where an Inventory Partner identifies a potential Violation, StreamAds may investigate the matter and apply the protective or enforcement measures established in Sections 7 and 8. Any financial consequences arising from non-compliant Advertising Materials shall be addressed in accordance with Section 8.7 and the applicable agreement. 

9.6. Inventory Requirements may be amended by the relevant Inventory Partner from time to time and shall apply from the effective date established by that Inventory Partner. Demand Partners are responsible for periodically reviewing the Inventory Requirements applicable to the inventory they use. 

StreamAds may implement any new or amended Inventory Requirement, and may add, remove, suspend or restrict access to any inventory, without prior notice where necessary to comply with an Inventory Partner’s instructions or to address legal, security, privacy, brand-safety, technical or commercial considerations. 

Nothing in this Policy guarantees the availability of any particular Inventory Partner, publisher, placement, format, volume or source of inventory. 

10. REPORTING, INVESTIGATIONS AND COOPERATION 

10.1. Demand Partners, Inventory Partners, publishers, users and other third parties may report any suspected Violation, harmful Advertising Material or advertising-related security incident through the contact details specified in Section 11 or through any reporting mechanism made available within the Services. 

This reporting mechanism is without prejudice to the obligation of Demand Partners under Section 2.4 to notify StreamAds immediately upon becoming aware of or reasonably suspecting a Violation or security incident affecting their Advertising Materials. 

10.2. To facilitate an effective review, a report should include, where available: 

1. a description of the suspected Violation or incident; 

2. the advertiser, brand, Demand Partner or other parties involved; 

3. the campaign, creative, account, deal or other relevant identifiers; 

4. the advertiser domain, landing page or destination URL; 

5. the publisher domain, application bundle or inventory source on which the Advertising Materials appeared; 

6. the date, time and geographic location of the incident; 

7. screenshots, recordings, redirect chains, logs or other supporting evidence; and 

8. the reporter’s contact information for any necessary follow-up. 

A lack of any particular item shall not prevent StreamAds from considering the report but may limit or delay its ability to investigate. 

10.3. StreamAds will assess reports using a risk-based approach and may prioritize incidents according to their apparent severity, potential impact and urgency. 

In investigating a report, StreamAds may: 

1. review or rescan the relevant Advertising Materials and destinations; 

2. attempt to reproduce the reported behaviour; 

3. examine technical data, logs, identifiers, tags, scripts and redirect chains; 

4. request information or evidence from the relevant Demand Partner or other parties; 

5. consult its security, verification or technology providers; 

6. coordinate with affected Inventory Partners, publishers or platforms; and 

7. take any interim protective or enforcement measures available under Sections 7 and 8. 

StreamAds does not undertake to complete every investigation within a specific period unless otherwise required by applicable law or expressly agreed in writing. However, reports involving an imminent security, user-safety or legal risk may be addressed on an expedited basis. 

10.4. Demand Partners shall cooperate fully and promptly with any investigation and respond within the period specified by StreamAds. 

They shall preserve all relevant Advertising Materials, campaign settings, communications, approvals, scan results, logs, technical records and other evidence and shall not conceal, alter or destroy information relating to the incident. 

StreamAds may require the Demand Partner to suspend the affected Advertising Materials, identify all related campaigns or advertisers, provide a written explanation or root-cause analysis and implement immediate containment or remediation measures. 

Any failure to cooperate, preserve evidence or comply with an investigation request may constitute an independent Violation and result in measures under Section 8. 

10.5. To the extent reasonably necessary and permitted by applicable law, StreamAds may share information relating to a report, investigation or affected Advertising Materials with its service providers, security vendors, Inventory Partners, publishers, auditors, certification bodies, regulators, law-enforcement authorities or other competent third parties. 

StreamAds shall not be required to disclose confidential security methods, detection rules, internal deliberations, legally privileged information or information relating to other customers or third parties. It may also decline to disclose the outcome of an investigation where necessary to protect security, confidentiality, legal proceedings or third-party rights. 

10.6. Reports shall be submitted in good faith. Knowingly false, misleading, abusive or fraudulent reports, or attempts to use the reporting process to disrupt legitimate campaigns or harm another participant, may themselves constitute a Violation of this Policy. 

11. POLICY UPDATES, INTERPRETATION AND CONTACT 

11.1. StreamAds may amend this Policy from time to time to reflect changes in the Services, applicable laws or regulations, industry standards, security risks, technology, business practices or Inventory Requirements. 

Any updated version shall be published on StreamAds’ website or otherwise made available through the Services and shall become effective on the date specified in the updated Policy. 

Changes required to address legal, regulatory, security, privacy, technical or Inventory Partner requirements may take effect immediately upon publication. StreamAds shall not be required to provide individual notice of any update unless such notice is expressly required by applicable law or the relevant agreement. 

Demand Partners are responsible for reviewing the current version of this Policy periodically. Continued access to or use of the Services, submission of bids or Advertising Materials, or continued operation of active campaigns after an update takes effect shall constitute acceptance of the updated Policy. 

11.2. The version of this Policy published or otherwise made available by StreamAds shall be the current and controlling version and shall supersede all previous versions from its effective date. 

StreamAds may issue guidance, technical instructions or clarifications concerning the interpretation and application of this Policy. Such guidance may explain existing requirements without requiring a formal amendment to the Policy. 

If this Policy is made available in a language other than English, the English-language version shall prevail in the event of any inconsistency or ambiguity. 

If any provision of this Policy is determined to be invalid or unenforceable, the remaining provisions shall continue in full force and effect, and the affected provision shall be interpreted or modified to the minimum extent necessary to make it valid and enforceable. 

11.3. Questions regarding this Policy and reports of suspected Violations, harmful Advertising Materials or advertising-related security incidents may be submitted to: 

Streamads C Corp

Ad Quality and Security Contact: data@streamads.media  

Website: https://streamads.media  

Reports should include, where available, the information specified in Section 10.2. Urgent reports involving malware, forced redirects, compromised accounts or an imminent risk to users should be clearly identified as urgent in the subject line.